Friday, February 22, 2008

Repetition + Time = Nostalgia

Seems like this commercial ran at least once a day for ten years. I hated it, hated it, hated it. I was so sick of it.

Then a funny thing happened. It stopped playing. And time went by. Until by the late eighties, that phrase "Ancient Chinese Secret, Huh?" became some sort of cultural yardstick and my friend Michael and I spent months trying to recall what the product being advertised was. He made a case for Oxydol but I eventually stumbled on Calgon, but the whole "Calgon Take Me Away" phrase stuck in my head seemed to contraindicate that as the answer.

Ha. I was right.

Funny how thrilled I am to watch this spot now.

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